Creativity and the Environment.

     I am really interested in packaging design.  So, I often look at blogs that post new and innovative types of packaging.  When I found out the theme for this week's post would be nature I decided to search for types of packaging design that integrate creative techniques and eco-friendly materials.  Design can truly reflect nature.  The following examples show how this reflection is helping to save the environment.

     The above image (source: www.packagingoftheworld.com) is of a sustainable CD case.  Transforming something that is normally plastic into something made of recycled and recyclable cardboard is a push in the right direction.  This package contains no adhesive as well.  Conceptualizing products such as this expands my creativity because it shows how an idea that has been the norm for years can be changed for the better if imagination is utilized.

     This image (source: www.behance.net) of the colorless Coca-Cola is another futuristic idea that strives to help the current damage being done to nature and our surroundings.  The design of the can limits air and water pollution that usually occurs during the coloring of the product.  A red can has been the staple of this company for years but one small change and a brilliant use of imagination can help save the planet.  Using my brain power to think of ideas such as the colorless Coca-Cola greatly strengthens my creativity.

     Probably the most interesting and inspiring example of eco-friendly packaging design that I found is this paper water bottle (source: www.thedieline.com).  The litter that accumulates from plastic bottles is a huge problem in the world today.  The 360 Paper Bottle is the first totally recyclable paper container made from 100% renewable resources.  Designers were inspired by resources in nature and the problems in the environment to develop this product.  In the future, I will strive to put my creativity to use for good causes like this paper bottle.

     The products developed to help the environment was the first thing that came to mind when I thought of a post on nature and creativity.  However, the textures in nature, like the one pictured above (source: forums.steves-digicams.com) really inspire me and expand my creativity.  Whether using them as a background texture or mimicking the patterns, some great pieces of design can be created. If I remember to take a closer look at the patterns and natural designs created in nature then I know my creativity will grow.

     The above image (source: www.smashingmagazine.com) is a poster created by reflecting curved lines that are visible in nature.  Nature inspired the artist to design this brilliant poster.  Consequently, I know that nature has the potential to have the same effect on my creativity. My design ability will without a doubt expand as my creativity grows by observing nature.