Appearance

 

Throughout our life we've been reminded not to read a book by its cover, but we do.  Most of us are visual creatures with a lust for pictures, photographs and images.  We can't help but judge things by their appearance. 

I keep that in mind as I look ahead to my future.  I'm not sure what I want to do after graduation.  One of my dreams is to design a product and start my own business.  I know that many things go into the success of a product.  One important factor, though, is marketing.  Because most people can be lured in by pretty colors and fancy typography, the packaging of a product could make all the difference in initial sales.  I understand that the product must have quality and value in order stay successful in the future.  However, the appearance is what can get people excited and interested about a product.

With this in mind I searched for creative inspiration in the field of packaging design.  Here's what I found...

Simplicity - This product simplifies the milk carton, however it remains interesting by the unique design.  Focusing on what the product is and nothing else may help me develop a creative design.

Functionality - These tea bags mimic clothes hanging in a closet but they are also very functional.  By hanging the "hangers" on the side of a mug, the consumer can brew the perfect cup of tea.  Combining the idea of two products together like tea bags and hangers can result in some pretty awesome design.

 

 

Playful - This gum packaging shaped like a dinosaurs jaw is a fun and playful to invite the consumer to try a piece.  Often times people buy things for the simple joy of interaction.  Incorporating a sense of fun into a design might be a way to get consumers interested.

 

 

 

Reversing Assumptions - This packaging design is for wine in a can.  Most people assume that wine comes in some sort of bottle.  The element of surprise might be what it takes to get people's attention.  Stepping out of stereotypes and assumption can be great inspiration when developing a design. 

I am quickly realizing that many of the concepts talked about in class really are useful in developing creativity.  I have observed that our classroom lessons are reflected in the most creative ideas, designs, and products in the market today.